Online Ad Spend by Industry – December 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleTop 10 NFL Teams Most Buzzed-about Online
In anticipation of the Super Bowl, Nielsen Online has issued the list of Top 10 most-discussed NFL teams in 2007, ranked according to the number of online messages discussing the teams. (more…)
View ArticleHalf of US Consumers Cut Spending Because of High Gas Prices
Nearly half of US consumers (49%) are reducing their spending to compensate for rising gas prices – that’s up four percentage points from June 2007 – by combining shopping trips and errands (70%),...
View ArticleInternet Is Top Resource for Health Info, Social Media Gaining Popularity
The internet is the most popular resource for healthcare information, but consumers most trust healthcare professionals for addressing health-related issues and questions, according to a new iCrossing...
View ArticleMediaedge:cia Ranked Most Competitive
Among the top global ad agencies ranked, Mediaedge:cia was the most competitive, according to Paris-based research firm RECMA‘s Compitches Report, its ninth survey of media agency network...
View ArticleTop 10 Network TV Show Websites – Week Ended 01-12-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleTop 10 Online Advertisers – December 2007
Note: Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising,...
View ArticleBoomers’ Empty Nest Lifestyle an Opportunity for Marketers
The 78 million Boomers in the US are the largest demographic segment of the population and spend about $2 trillion annually, while the fastest-growing segment over the next five years will be the...
View ArticleNonprofit DM-Driven Sales to Grow 6.8% a Year through 2012
In 2007, every dollar that membership organizations spent on direct marketing yielded a return of $14.47 – a figure that is only going to rise through 2012, according to the newly released Direct...
View ArticleMySpace Got 76% of US Social Network Traffic in ’07, Facebook’s Grew 51%
MySpace.com averaged 76.35% of all US visits in 2007* among a custom category of 53 leading social-networking websites, followed by Facebook.com, Bebo.com and BlackPlanet.com with 12.57%, 1.24% and...
View ArticleTop 50 US Web Rankings Issued for Dec., Retail Sites Again Show Strong Gains
Yahoo Sites continued to reign among US web properties, followed closely by Google Sites, as traffic to retail, shipping and weather sites increased in December, at the height of the holiday season,...
View ArticleSponsored Link Ad Impressions by Industry – December 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleLL Bean Number One in Customer Service in 2007
Consumers say LL Bean delivered the best customer service in all retail formats in 2007, according to the third annual NRF Foundation/American Express Customer Service Survey; LL Bean moved up from...
View ArticleMost Received High Volumes of ‘Junk’ and ‘Spam’ Email during Holidays
More than half (56.4%) of consumers say they received high volumes of “junk” from marketers (“email from companies I know but that is just not interesting to me”) – second only to “spam” (“email I...
View ArticleMobile Search Used by 46MM Mobile Data Users in 3Q07
Some 46.1 million mobile data users in the US used mobile search functions in the third quarter of 2007 according to a Nielsen Company report examining the mobile search behavior of wireless...
View ArticleUser-Generated Video Views Up 70% in ’07, Semi-Pro and Pro Content Helped
User-generated video (UGV) scored 22.4 billion views in 2007, up 70% over 2006′s 13.2 billion views, thanks in part to the growing presence of semi-professional and professional content within UGV...
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